Creativity is hard to measure, mostly because it's more of a spectrum than a binary thing you either have or don't have. Everyone is creative to some degree, and people tend to specialize in different types of creativity.
SummaryKnow your audienceUnderstand the contentRereadSimplifyTake your timeLook elsewhere for inspirationConclusionWhen it comes to designing a website, creativity is a must. After all, anyone can create a website. So if you want to stand out, you need something special.
And to help you, here's how to be creative in web design:
The number one rule of marketing is to know your audience. Every decision you make should be based on what you know about it. This covers both the content you create and the way you present it.
Your website design should work with the content on it to help make it stand out. On top of that, the visuals you choose to display alongside your content should support it without being overpowering.
In addition to understanding content and audience, you also need to understand why that particular type of content is being created and what it aims to achieve. Then use the right design to support that.
A study found that just one misspelling can cut online sales in half. That means all the creative design in the world won't do you any good if you forget to proofread.
Peter Hoffman of AssignmentMasters says, “A lot of our work comes from webmasters who noticed a misspelling on one of their pages. Inevitably, there are always at least a dozen more when we start digging into them.
The trick to being creative is knowing when to exercise restraint. Sometimes the simplest designs are the best and top designers know when to pare down the design and let the content speak for itself. Remember that the goal of good design is to support the user journey and convert visitors into customers. Save the art for evenings and weekends.
Many people make the mistake of trying to rush the web design and development process. It's like they hold back on making a decision until the last minute and then when they decide it's time to refresh the website, they expect it to be done today. the next day.
The best designs take time and several rounds of tweaks and refinements. No matter how tempting it may be to try to rush the process, stick with it and take your time. You will be rewarded for your patience when you see the final product.
The best designers are good at what they do because they get inspiration from everywhere. They go to art galleries, read books and watch TV shows with a critical eye. They try to learn their likes and dislikes as they go. Ultimately, the best designers never stop learning and go out of their way to introduce themselves to new influences.
Your website design should not be taken lightly. In fact, the design will impact everything from optimizing the site for search to the likelihood of your visitors converting into customers.
The best designers show some creativity in coming up with an eye-catching design that showcases company values. After all, we are all guilty of judging things based on our first impressions. Make sure your first impression is right.
See also:Web Design Strategy:How to Breathe New Life into Your Site
