10 Effective Link Building Strategies

Link building strategies are, without a doubt, the backbone of any successful SEO and organic reach. But in the complexity of choosing the best methods, how do you know which ones work best?

SummarySkyscraper TechniqueHuman in Motion Link Building StrategyAdd Links That Send Your Audience to Your CompetitorsInfographic Link Building StrategyBlogger/Influencer ReviewsHARO (Help a Journalist Out)Expert RoundupThe Poster Method boyCreate video tutorialsCreate a free tool / give away a free product

In this article, we picked 10 of the most effective link building strategies that can really improve your site's ranking and conversion.

Skyscraper technique

1. Find link-worthy content

You don't have to reinvent the wheel when it comes to creating content. Find something that already ranks well in your industry and find low-competition keywords on Google.

2. Do something better

Watch top-ranking content and improve yours by adding to it. Set new standards by enhancing existing content with more relevant and up-to-date information.

3. Contact the right people

Get the word out about your content, but make sure you're reaching the right people in the right way. Reach out to people who have already linked similar but older content. Refer to this specific link for inspiration. Don't be 'pushy' and give them the idea that your content could be a worthwhile update.

Strategy-for-strengthening-the-bonds-of-the-man-in-motion

The essence of this strategy is to find resources in your industry that have closed, moved URLs, are no longer active, ceased operations, or changed names. Go to sites linking to these resources.

• Find these “dead” resources by simply searching for keywords that describe your industry.
• You can add your competitors website to Linkody and it will notify you when the landing page goes to 404.
• Access sites that link to these resources. Inform them of the absence of the link and offer to replace it with yours.

Add-links that send your audience to your competitors

Yes, you read it correctly.

Do you need to link up with your competitors? Absolutely.

By linking to pages similar to yours, it does not specifically move your audience to that website. On the contrary, it builds trust and accountability towards your website and creates visitor loyalty.

It is because you understand the meaning of quality and go to great lengths to provide it. The other great benefit is that Google detects the topics of your content, which can improve your site's ranking.

Infographic linking strategy

It will be a treat for those of more creative ideas.

It's no secret that visual aids are more engaging than long, complex or boring articles. This is why infographics are not uncommon among websites. They are much better than custom or animated graphics for driving more traffic to your site.

Here's how:

1. First, you need to choose a “trending” topic in your market.
2. Second, the infographic should be visually appealing and innovative. Remember that your infographic should not contain too much information and should be easily digestible.
3. Then approach sites interested in your content and offer to write a guest post with your infographic.
4. You can also use Google reverse image search to find where competitor infographics are posted and contact those platforms directly. You can also post your infographics on your social media channels and submit them to sites like Reddit. They will send targeted traffic directly to your website.

Reviews from bloggers / influencers

Don't roll your eyes yet.

We live in a world where “real-time” experiences and virtual relationships have become a reality. Subconsciously, we tend to prefer influencer advice over infomercials and advertisements because they are relatable and familiar.

To use this strategy here is what you need to do:

• Find bloggers/influencers in your niche who might be interested in your offering.
• Google keywords that describe your industry and filter out major news sites. You should have a list of bloggers.
• When contacting, be very careful with the language you use. You want to praise them for their content, offer to send them your product, and ask them to mention your page.

HARO (Help a journalist out)

Easy, efficient and scalable.

Here's how to get the most out of HARO:

Step 1:Sign up for HARO (search homepage by full name).

Step 2:Look for emails from HARO. You should receive 3 emails per day. Check the keywords (they may include your niche).

Step 3:Don't wait and reply directly with creative ideas/tips and add your credentials and links.

Expert overview

Expert roundups will include your link in a list of “top” bloggers writing about your niche. Here's how to use this strategy:

1. Find expert roundups in your area by searching "your keyword" + best of / "your keyword" + summary etc.

2. Reach out to the person doing the roundup by writing an email and asking to include links to your content or adding your reply as well.

3. Be sure to praise them for their work and mention that you would have the privilege of being included in a roundup.

The poster-boy method

Share your experience writing an incredible success story using an industry tool or product that interests you. Flattering a business is one thing, but a positive, legitimate testimonial is something every business looks for and can benefit both them and you.

Create an article that is undoubtedly inspiring and share it with the company. They can include your story on their pages, press releases and even interview you for their page.

Create video tutorials

Branded, high quality and excellent quality videos work time and time again. They tend to send traffic to you long after you post them and generate views every day.

• Be sure to provide a link to your blog at the end of your videos, which will make it easier to find your content or more detailed information.
• Share your videos on forums relevant to your niche. Add tags and promote your videos on your other platforms and watch the views increase!

Create a free tool / offer a free product

Our final strategy is to offer a tool for free. Who doesn't like free stuff?

A while ago we did just that. We have created a free backlink checker and it is now one of the most linked content:all you have to do is make sure the product/tool ​​is:

• Good quality
• Includes links to your page
• Provides information about your page
• Explains why you're giving away 'free' stuff

We hope these link building strategies are on your list. Test them out and share your experience with other people who aspire to rank high on Google.