Convenience stores live up to their name by prioritizing ease above all. Shoppers accept limited selections and higher prices because the quick access is unbeatable. They return in droves for that effortless experience.
Hotel minibars prove the same point: A $5 box of Coca-Cola from your room's mini-fridge costs just $1.25 at the vending machine down the hall. Yet hotels restock them daily.
It's clear—guests pay a premium for convenience. They flock to businesses that simplify their lives and make interactions seamless.
Related: The 5 hallmarks of a healthy business
These real-world examples show the power of convenience. Draw inspiration to spark your own revolution: Identify ways to eliminate friction for customers and colleagues alike.
Key question: How easy is it to do business with you? Ask this regularly, heed the honest answers, and refine strategically to dominate the convenience revolution.
Adapted from The Convenience Revolution by Shep Hyken, customer service expert and New York Times bestselling author, available October 2.
This article originally appeared in the Winter 2018 issue of LadiesBelle I/O magazine.
