Do you want to create content that wows your current customers and simultaneously attracts more customers? How profitable would it be for your business to create a single video that you can use to promote your business for the next year or more? If these options sound appealing, you might benefit from making a corporate video.
SummaryA compelling narrativeStrong and consistent brandingA mix of content typesA clear call to actionCreate your corporate video todayBut what elements should you include in your video? After all, if your production isn't entertaining, viewers will lose interest and your message won't get across. The good news is that there are several basic features you can incorporate into your video to increase customer interest, keeping them watching until the end of your presentation.
Let's dive in and learn how to make a successful corporate video.
It's essential to ensure your corporate videos take the viewer on a journey that makes them think, feel and invest in the story. You can explain why your business was created, its goals for the present and the future, and provide insight into your values and beliefs so customers can make a personal connection to your business.
Avoid making sales pitches, as this is the fastest way to lose people's interest.
You can have a promotional film or a catalog of corporate videos, and either way, it's essential to keep your brand consistent throughout. Your company colors should be visible and you can put your logo at the beginning and end of the presentation. This reinforces that the important messages in the video are about your business.
A corporate video production should be kept short to avoid losing viewers' attention. But you can also include different types of content to keep your movie interesting. For example, perhaps you could speak directly into the camera in one scene and then have graphs and charts to display information in the next.
You can also include photos and clips of your company's work at different points in the video.
At the end of your corporate video, you should have a call to action that specifically explains what you want the viewer to do next. You won't have pitched your movie, so it's time to confirm why you showed the video to your viewer in the first place. You can ask people to schedule an appointment with your office or sign up to receive regular emails from your business.
It's a great way to open a dialogue and bring potential customers into your sales funnel.
Making corporate videos that grab and hold the attention of your audience is quite an art. But, by taking the viewer on a fascinating journey, stirring their emotions and providing them with a variety of content, you can create a video that people talk about for a long time.
You may even receive requests from clients seeking advice on production tips and tricks they can use for their next video!
Before you rush out to make your corporate video, be sure to check out our most helpful articles in our Business and Tech sections.
