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Mastering Professional Networking: Proven Strategies for Career Success

Mastering Professional Networking: Proven Strategies for Career Success

Maintaining and expanding your professional network is crucial, especially during uncertain times like lockdowns or economic shifts. For freelancers and professionals alike, networking drives opportunities—70% of hires typically come through connections, and with recruitment now fully online, businesses still have hiring needs. As a seasoned career strategist drawing from experts like Philippe Gabilliet, I've seen how mastering networking unlocks doors and builds resilience.

The payoff may take time, but investing in your network empowers your future and reduces stress by giving you greater control over your career trajectory.

Start by redefining your priorities

Times of confinement offer a chance to pivot professionally and realign priorities—turning challenges into opportunities, as Winston Churchill noted: "A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty." With deconfinement underway and many still remote or on reduced hours, seize this moment to balance life: cherish family time, savor spring's arrival, explore virtual museums, or attend missed concerts.

Professionally, ask: What am I great at? What do I enjoy? What's in demand, and can I get paid for it? Refocus on your ikigai—the Japanese concept blending purpose, passion, and profession for fulfilling work.

Adopt these attitudes to boost opportunities and success

Philippe Gabilliet, psychology professor at ESCP Europe and author of Success: A Question of Luck?, defines networking skill as "creating conditions for opportunities to emerge." He outlines four key postures:

  • Vigilance paired with curiosity: Stay alert to needs and requests. As Pasteur said, "Luck favors the prepared mind."
  • Anticipation: Develop projects ahead based on those insights.
  • A network thrives on reciprocity: "Connect others and be an opportunity for them to create your own."
  • Resilience: Treat setbacks as fuel for new projects.

Reignite your networking efforts

In service sectors, blend digital and in-person tactics. Check platforms like Eventbrite or Meetup for workshops, conferences, and networking events.

Clarify goals first: Seek jobs, ideas, partners, or industry insights. Before engaging, define what you want—even if it evolves.

  • Personalize your outreach: Research targets—companies, roles, and key people matching your needs.
  • Approach thoughtfully: Leverage existing contacts for introductions. For direct messages, keep them concise: Explain why you're reaching out and why they're ideal. Request referrals if needed.
  • Stay visible: Engage on LinkedIn— like posts, share relevant content, post articles showcasing expertise. Join groups to build reputation through valuable insights.
  • Nurture relationships: Follow up! Check in yearly, thank helpers, update on progress, make introductions, share advice. Congratulate career moves—but avoid overreach.

It's in your hands!

Source: Success: A Question of Luck? by Philippe Gabilliet.