The solopreneur movement empowers career professionals to take charge of their financial futures, turning everyday assets—from cars to specialized skills—into income streams.
Now, the YouEconomy is fueling a surge in expert economics: training, coaching, and consulting across industries. This boom stems from two powerful trends:
1. Technology.
With just a smartphone, experts can broadcast live sessions, share insights, and guide newcomers. Platforms for online courses, subscriptions, and messaging bots simplify marketing and sales.
2. Business outsourcing.
Companies of all sizes prioritize growth and upskilling by hiring external specialists over relying solely on internal programs.
Related: Introducing YouEconomy
A May 2018 CivicScience report reveals 1.5 million experts now supporting businesses—roughly equal to the combined U.S. drivers for Uber and Lyft. Unlike ridesharing or freelance gigs, expert roles boast superior earning potential, with rates up to $1,000 per hour, thanks to high-value corporate clients.
Related: 5 serious money lessons for new solopreneurs
“There has never been a better time for coaches, consultants, and experts to land high-paying corporate clients,” says Jeanine Blackwell, founder of Get Corporate Clients. “Recent spending data shows companies outsourcing 60% or more of custom training, facilitation, and performance solutions. Billions in budgets are already allocated for external experts this year.”
To turn your knowledge into a sustainable living, follow these proven strategies:
Develop a clear strategy. Don't just post videos and hope for clients. Craft a plan outlining your marketing and monetization—focusing on the business problems your expertise solves. "Target the challenges companies face, and position your knowledge as the solution," advises Blackwell.
You are the brand. Clients buy into you. Build a personal brand that stands out, aligns with their culture, and reflects your core values.
Embrace self-promotion. Comfortably highlight your qualifications. If you don't share what sets you apart and why others should listen, who will?
Toot your own horn—it's essential for expert success.
Consider partnerships. Platforms like Gerson Lehrman Group, AlphaSights, and Guidepoint connect experts with corporate needs. Benefits include steady gigs and credibility; drawbacks are less brand control and client ownership.
Commit to lifelong learning. Top earners stay ahead by tracking industry shifts, innovations, and client impacts. Bolster your credentials with ongoing courses, mentors, networks, and proven achievements—not just opinions.
Pursue evergreen income. Create scalable assets like online courses, memberships, or e-books with automated marketing for passive revenue.
In the YouEconomy, your experience is your edge—no business degree required. "Beyond leadership or productivity pros, experts in wellness, nutrition, relationships, communication, and more land corporate deals," notes Blackwell.
Related: Why you should join YouEconomy
This article originally appeared in the Spring 2019 issue of LadiesBelle I/O magazine.
