Why is content going digital? Here's a closer look at the explosion of digital content, its implications for businesses, and why digital marketing is now indispensable.
While some still prefer cinema visits for new films or live radio for music, more people are downloading digital books, music, and movies—skipping physical queues entirely. This shift is just the beginning.
The real game-changer? Vast amounts of data now powering innovation across industries.
90% of today's data was created in the last two years—a testament to smartphones' rapid rise over the past decade. Users now freely share daily life data.
Globally, 2.5 quintillion bytes of data are generated daily. With internet usage at just 50%, expect exponential growth ahead.
Consider digital currency as a prime example. Despite headlines on cryptocurrency volatility, environmental concerns, and security risks, its popularity surges—growing 43-fold in a single year.
This reflects growing trust in digital assets and content.
See also: Cryptocurrency is on the Rise: Are You Ready?
Every online interaction generates data about you, helping companies understand their audiences deeply.
For instance, when contacting a call center, sharing details like location, income, and education reveals customer profiles. This informs employee performance, product satisfaction, and retention strategies.
Big data drives business improvements such as:
See also: Know Your Customers in the Digital Age
Events like hurricanes in Puerto Rico expose vulnerabilities—power outages cripple grids, delaying recovery and access to digital services.
If digital currency dominates but electricity fails, transactions grind to a halt.
In today's landscape, ignoring digital marketing is no longer viable. It's the key to sales growth and competitive edge.
Essential steps include:
Explore this further in the infographic below.
Infographic by MerlinOne
