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4 steps for a successful business turnaround

Uncertain times can take a toll on just about anyone, but business owners face increased stress when trying to stay above water. Whether you're facing insolvency or a minor downturn, you can use business turnaround strategies to get your organization back to where you feel comfortable.

ContentsWhat is business turnaround?1. Determine the main problem2. Make a plan3. Create a strategy4. Moving forward

What is corporate-turnaround?

Business turnaround includes the strategic processes needed to bring struggling businesses back to financial stability. These strategies use a careful examination of the inner workings of an organization to analyze problems, assess how to solve them, and create a plan to move forward on a positive trajectory.

Some business owners turn to borrowing to try to get out of a downturn, but additional debt is rarely the right move. Instead of getting into the borrowing cycle and trying to pay it back, companies that use business turnaround strategies generally have better results and can more easily return to positive cash flow.

1. Determine the main problem

It is impossible to make a change without understanding what the problem is in the first place. Thus, it is essential to understand your current situation and what led you there. Analysis of what works and what does not work is necessary. Business turnaround analysis involves looking at the operational, strategic, or financial weaknesses or vulnerabilities of your business to determine what you need to change. Common problems faced by struggling businesses include management, marketing, products, money, and processes.

2. Make a plan

Once the analysis is complete, it's time to make a plan. You need to understand where you are and your end goal. Gather all of your business documentation in one place for an easy-to-access source of information. Determine what needs your attention first, whether financial or management issues, and set your priorities. If necessary, work with creditors to determine repayment plans.

3. Create a strategy

With a plan in place, you are ready to create a strategy to follow. You may determine that cutting costs is your best bet or you may choose to sell certain assets to get money back into your accounts. This is the time to renegotiate your debts to get you on the right track. If possible, look for ways to generate income quickly to gain momentum. This will help you stay motivated and stick to strategies that may be uncomfortable.

4. Forward

Your plan and strategy are ready to guide you forward. You will need to practice patience and perseverance, and you will need to stay accountable for what you said you would do. If part of your business turnaround strategy isn't working, make a change. If something works, do more. This may require you to rescan occasionally, but it ensures that you are committed to making things work.

Successful turnaround and training takes dedication and commitment, but it is possible. With the right strategy in place and with the help of professionals, you will likely be back on the path to profitability.