5 Essential Instagram Tools to Boost Your Brand's Performance

Whether you're a casual Instagram user or aspiring influencer, elevating your brand requires the right tools. As digital marketing experts with years of experience optimizing social strategies, we've identified the top five Instagram analytics tools that deliver real results.

Instagram remains a powerhouse for social media marketing. In 2017, nearly every major brand worldwide established a presence there. Here's why it's indispensable:

• Over 500 million monthly active users.
• 95 million photos and videos shared daily.
• 4.2 billion likes per day.
• 70.7% of U.S. brands on Instagram by year-end 2017.
• 96% of American fashion brands active on the platform.
• 60% of brands using a consistent filter.
• 75% of users visiting brand websites after feed posts.
• Hashtags boosting engagement by 12.6% on average.
• 33% of users purchasing after seeing ads.
• 50% of users following brands as their primary social channel, driving 416% higher engagement per post since 2015.

These stats underscore Instagram's role in modern digital marketing. To succeed, equip your brand with these proven tools.

Instagram Insights

This built-in tool is a staple for business accounts. It provides essential metrics like post performance, account changes, weekly reach, website clicks, profile views, and 24-hour Story analytics—empowering data-driven decisions.

Simply Measured

A free reporting powerhouse for business accounts, Simply Measured handles up to 25,000 followers at no cost. Authorize access for detailed reports on recent performance via charts, dashboards, and insights. Follow them on Twitter for complimentary analytics.

Like4Like

This social tool delivers genuine likes and followers, ideal for new brands building momentum. Treat your account like a business: gain free likes from global influencers. The Pro version connects you with top influencers and celebrities.

See also: How to increase your Instagram followers in 2017

Keyhole

Track public accounts with Keyhole for follower growth, engagement, and campaign insights. Get tips on optimal posting times, filters, hashtag trends, impressions, sentiments, and more—like a personal Instagram strategist.

Brandwatch

Monitor your account in real-time with Brandwatch. Research audiences, track mentions, filter spam, and analyze demographics by gender, profession, and interests. Stay ahead with reputation management and market insights.

Conclusion

A profile alone won't guarantee success—strategic tools are key. If results are stagnant, integrate these solutions targeting core Instagram challenges. Most offer free tiers; start with Instagram Insights for comprehensive, real-time visibility.

Your brand could attract millions—with the right support.

See also: 5 Smart Ways to Boost Brand Awareness