Rand Fishkin
Founder of SEO powerhouse Moz | @randfish | 381,000+ Followers
Why is authenticity crucial for successful social media accounts?
Authenticity resonates because humans naturally connect with people and brands whose words and actions align consistently. We identify with genuine voices.
Related: 8 Tips for Being Authentic
Where do companies and individuals falter in portraying authenticity on social media?
Trends like curated perfection hinder it. Instead of sharing real daily life, people post highlight-reel moments from ordinary days, distorting perceptions. Authenticity and curation can coexist—you can highlight remarkable moments truthfully—but fear of vulnerability and the pressure to appear flawless create tension. People hesitate to reveal passions, fearing judgment, resulting in inauthentic facades.
How can people and brands achieve authenticity on social media?
The best authenticity reveals vulnerability, fosters empathy, and builds connections—while remaining engaging and relevant. Share content that matters: powerfully useful, uniquely tailored, or emotionally resonant. Mundane chores work only if presented compellingly.
Which platforms best support social media authenticity?
Short-form platforms like Twitter, Instagram, and Facebook pose challenges due to brevity. Blogs excel, offering space for nuanced, tailored messaging that showcases true depth.
Related: 10 Marketing Rules the Best Entrepreneurs Live By
Photo by Kristina Keyser
This article originally appeared in the September 2017 issue of SUCCESS magazine.
