Family Encyclopedia >> Work

From lateral hustle to no stress:How author and CEO Kirk Cooper succeeded with online sales

The global pandemic has affected almost every industry. Among the most astonishing changes are those in areas related to online shopping. As COVID-19 brought the world to a standstill, many took to ordering everything from groceries to electronics over the internet.

It's no surprise that sellers on platforms like Amazon are reaping the benefits. Even as the world slowly reopens, many have realized the ease of having everyday products delivered to their doorsteps – and are unlikely to revert to their old, time-consuming ways of visiting a list of stores to collect the items they need.

But long before this new e-commerce boom, Kirk Cooper, author of “Scratch and Claw:The Path to Entrepreneurial Greatness” and CEO of The Automation Gurus Ecom was maximizing his profits on the platform through automation. /P>

"What started as a side hustle has become a way for me to take care of my family while enjoying life," he said. "And now I can teach others how to find the same kind of success." It's an amazing life to lead.

Learn to work smarter

The old adage that working smarter instead of working harder has been key to Cooper's success. It had to be, as he barely had the luxury of extra time and energy when he started his business. When he founded his Amazon storefront in 2013, he was still working full time as a high school teacher and coach. Working on his passion project late into the night was not an option if he also wanted to look his best for his students.

And yet, as his Amazon storefront grew to five-figure months, that was exactly what he was doing. He couldn't keep up with the demand for his time, between fulfilling orders, managing distribution, and responding to customer inquiries. He knew he had to find a solution before he completely exhausted himself – and he could start spending time with his family again. The solution made sense to him:increase efficiency instead of working longer hours.

"I realized it was easy to become a slave to your business," he said. “And I knew that was not how I wanted to work. Companies should work for owners, not against them.

So Cooper began exploring automation options that would allow him to keep pace with his growing business while minimizing the time he had to spend working for his money. He was able to set up automations that allowed his business to thrive in his absence and hired virtual assistants to take care of the rest.

"When I hacked the secret to running a successful e-commerce business, I knew the next thing I had to do was share these hacks with other people," he said. "And that's how Ecom Automation Gurus was born. »

Mentoring from the masses

After implementing his automation hacks, Cooper was quick to quit his schoolwork for a new kind of teaching:full-time mentoring. Ecom Automation Gurus services range from setting up e-commerce stores for clients, testing their products, coaching and scaling. Customers end up with a deep base of knowledge and e-commerce stores that almost run themselves. What if the products go viral? The company helps to react quickly and adapt to growth booms.

“Ecom Automation Gurus services are bespoke and personalized,” Cooper said. “We strive to provide customers with everything they need – and nothing you don't. The team teaches passive income and sustainable stores in tandem, which leads to calm, collected Amazon store owners who are thrilled with their increased profits and decreased hourly workload.

By working with Ecom Automation Gurus, customers have been able to maximize their income and ensure they still have time and energy for their families, thanks to the passive income that e-commerce stores can provide, Cooper said. . What about his own Amazon store? It's still thriving.

"It's empowering to know that I can make such a difference by teaching so many people what I learned the hard way," Cooper said. "For me, that's true entrepreneurship:finding better ways to work and take care of my family, and sharing that knowledge with others so they can build their own financial freedom and security." »

About Ecom Automation Gurus

Ecom Automation Gurus creates a fully automated e-commerce store for its users to help them generate passive income. Founder and CEO Kirk Cooper has been featured on Entrepreneur.com and Yahoo Finance. To find out about their services and book a call, visit their website here.