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From Ambitious Psychologist to Copywriter: How I Navigated a Career Switch as a New Mom

As a psychologist specializing in nudging, Julia Hindriksen once chased big ambitions. But motherhood shifted her priorities, prompting a seamless career pivot from lectures and training to near full-time copywriting. Noticing similar shifts in fellow mothers, she shares her proven approach here. It's simpler than you think—with the right preparation.

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'What do I really want?' Here's how ambitious moms can master a career switch!

I was once highly ambitious, with a detailed career roadmap and a plan to make it happen. Progress was steady, if slower than hoped. Just as my business gained momentum, I became pregnant. Unlike the storybook 'pink cloud,' my experience brought exhaustion and early maternity leave, pausing my career trajectory.

Steer your career toward greater fulfillment

Nearly two years later, my career remained sidelined. I feared prioritizing myself would shortchange my daughter. Yet, unhappiness crept in—I thrive with meaningful work. So, I charted a new course, despite the nerves.

Does this resonate? Craving a career switch but unsure where to start? Keep reading: I'll share exactly how I succeeded—guilt-free, while honoring my roles as mom and partner.

Discover the ideal job that fits alongside motherhood

Career switches aren't overnight decisions. Your life has evolved; colleagues once admired your presentations, but now your audience cheers your Little Red Riding Hood reenactments. Customer acquisition gave way to perfect cookie-baking. If homebound routines fall short, it's time to pivot.

Assess options now. Ambition endures, but motherhood is permanent. My step-by-step plan helps you align career with life.

Ready for a career switch? Follow this step-by-step plan!

1. Understand your true self

To move beyond domestic routines, gain deep self-insight:

  • Your strengths;
  • Your passions;
  • Areas for growth;
  • Core values;
  • (De)motivators;
  • Optimal work environments.

2. Research your industry's current landscape

With self-knowledge in hand, map it to roles, fields, and sectors. You may know your current niche, but explore beyond. It's challenging—but essential.

Investigate:

  • Alternative fitting roles;
  • Current labor market demands.

Overwhelmed? Jump to my top tip at the end.

3. Craft a clear plan for a successful transition

You know yourself and have ideas. Now, strategize. Without a plan, obstacles derail dreams.

Consider: Needed experience or training? Acquisition steps? Interim milestones?

4. Rebrand yourself as a working, ambitious mom

A pivot enters new territory—for you and them. Reintroduce yourself via personal branding:

  • Your identity;
  • Your work;
  • Your values.

Distill into 1-2 compelling sentences. Polish your CV and cover letter too.

My top recommendation: the 'Do What You Want To Do' career training

These steps demand effort, but efficiency matters. I recommend the online 'Do What You Want To Do' training by business psychologist and coach René Kuylenburg. Self-paced, high-quality content for under €200. Ideal if clarifying desires feels daunting.

Have you switched careers as a mom? Share your story, tips, and experiences in the comments—we learn together!