Companies rely on their name, logo, and sometimes a slogan to build recognition and communicate effectively. Protecting these assets is crucial, as they define your identity and can be easily imitated. Safeguarding your brand—which covers products, services, and even ideas—is equally vital. Here's how to do it right.
As an intellectual property expert with years of experience advising businesses, I can confirm that protecting your brand and logo is non-negotiable. Every innovative creation deserves protection to prevent exploitation and ensure your success. Act swiftly to secure your rights.
Businesses must protect:
The primary risk of inaction is counterfeiting. Competitors may copy your products, services, or ideas at lower prices, creating unfair competition that erodes your market share.
A logo is a unique emblem of your company, instantly recognizable across emails, stationery, websites, e-commerce platforms, ads, and social media. It's a core communication tool.
Start by researching online, but note that copyright notices or TM/R symbols offer no legal protection worldwide. The gold standard is depositing with the INPI (National Institute of Industrial Property), France's authoritative body for industrial property rights.
For logos, opt for either INPI designs and models registration or trademark filing—the latter is preferable as it distinguishes your products and services from competitors.
Under French Intellectual Property Code (L.711-1), a trademark is "a graphically representable sign distinguishing the goods or services of a natural or legal person." It can include letters, numbers, words, names, slogans, logos, or colors.
To qualify, a trademark must be:
Protection begins with an INPI deposit. First, search the INPI database for availability—specialists can assist for a fee. Then, complete the online form at www.inpi.fr, specifying your mark and classes from the 45 in the Nice Classification. Selecting multiple classes is wise for future growth.
Costs: €190 for basic registration, plus €40 per additional class.
For businesses expanding in Europe or globally, extend protection via:
If infringement occurs, file a complaint with the Gendarmerie. With judicial approval, counterfeit goods can be seized, followed by court proceedings to assess damages and penalize the offender.
