Dyson, the renowned British innovator in household appliances, is revolutionizing recruitment. Forget standard CVs, cover letters, and interviews alone—aspiring candidates must channel their sharpest problem-solving skills to decode a cryptic puzzle video. It's a true test of ingenuity.
In this 55-second video, a voice-over highlights Dyson's core values and outlines an unconventional hiring process. Candidates face four challenges before a potential meeting with the CEO—and perhaps a job offer. Step one: locate and crack the hidden key to the first puzzle embedded in the video. Dyson designed this to assess intelligent thinking under pressure. Details on subsequent steps remain under wraps, but first, solve the video enigma. We've replayed those 55 seconds countless times without success... have you cracked it?
